What is a PR Package and How to Create a PR Package?

What is a PR Package and How to Create a PR Package?

Posted by UNPAKFUL on

Creating a memorable PR package is an effective way to enhance your brand's visibility and engage with influencers, media, and potential customers.

A well-designed PR package can excite, inform, and inspire its recipients to share your story.

Here's a comprehensive guide to crafting an impactful PR package that leverages custom packaging to elevate your brand’s presentation.


What is a PR Package?


A PR package, short for public relations package, is a curated collection of items sent by a brand to media professionals, influencers, or other targeted individuals to promote a product, event, or the brand itself.


These packages are designed to generate interest, create buzz, and encourage the recipients to share their experiences with their audience, thereby extending the reach of the brand's message.

The contents of a PR package can vary widely depending on the campaign's goals and the recipient's relevance to the target audience. Typically, a PR package includes one or more of the following:

  • Products for Review: These are often the centerpiece of a PR package. They can be anything from the latest gadget, a sample of a new skincare line, or items from a newly launched fashion collection.
    what to include in a pr package
  • Promotional Materials: This can include press releases, informational brochures, or fact sheets that provide detailed information about the product or brand.
  • Personal Touches: Personalized notes, custom-designed packaging, or small gifts that reflect the brand’s identity and create a connection with the recipient.


Steps to Create a PR Package


  1. Define Your Objective Before you start assembling your PR package, define what you want to achieve. Are you launching a new product, rebranding, or looking to generate buzz around a special event? Your goals will determine the content and design of your package.

  2. Know Your Audience Understanding who the package is for is crucial. Different audiences might require different approaches. For instance, packages for beauty influencers might focus more on aesthetics and unboxing experience, whereas packages for journalists might be more information-driven.

  3. Choose the Right Products Select products that best represent your brand and are likely to excite the recipient. Limit the number of items to avoid clutter; each product should have a reason to be included. If possible, include new or exclusive items that can't be found elsewhere.

  4. Design Custom Packaging The first impression is crucial, and custom packaging is your first opportunity to wow your recipient. Utilize bespoke packaging solutions that reflect your brand's identity and values to make a significant impact. Companies like UNPAKFUL specialize in unique packaging options such as branded boxes, custom tissue paper, and specialized inserts, all of which can elevate the unboxing experience and set your brand apart.

    custom packaging unpakful
  5. Include Personalized Elements Personal touches can make a big difference. Including a handwritten note, or personalizing items with the recipient's name can add a unique touch that makes the package feel more special and thoughtfully curated.

  6. Provide Clear Information Ensure that your PR package includes all necessary information about the products and your company. This can be in the form of a press release, product fact sheets, or a small brochure. Clear and concise information will help the recipient understand your products better and promote them accurately.

  7. Think About Presentation The presentation of your PR package can significantly enhance the unboxing experience. Use decorative elements that align with your brand, such as branded stickers, ribbons, or custom-printed tissue paper. Make sure each item is securely placed to avoid damage during shipping.

    how to make a pr package
  8. Plan Your Delivery Choose a reliable shipping method that ensures your packages arrive in excellent condition and on time. Consider timing your delivery to coincide with specific events or launches for maximum impact.

  9. Follow Up After sending your PR packages, follow up with the recipients. A quick email or call can help you gather feedback, answer any questions they might have, and reinforce the relationship.

  10. Measure Success Finally, track the effectiveness of your PR packages. Monitor social media mentions, website traffic, or any press coverage that results from your send-out. This will help you understand what worked and what can be improved for future PR efforts.


By following these steps, you can create a PR package that not only showcases your products effectively but also tells a compelling story about your brand.


Conclusion: Why Choose UNPAKFUL for Your Custom Packaging Needs


unpakful custom packaging


At UNPAKFUL, we understand that the key to a successful PR package is not just what’s inside but how it’s presented.

As specialists in custom packaging solutions, we are dedicated to transforming simple packages into powerful branding tools that resonate with recipients and elevate your brand's presence in the market.

Here are several compelling reasons why partnering with UNPAKFUL for your packaging needs can make a significant difference:

Quality and Innovation

We are committed to using only high-quality materials combined with the latest technology to produce packaging that isn’t just durable but visually appealing as well. Our innovative designs ensure that your products are not just protected but are also presented in a way that significantly enhances the unboxing experience.

Customization Capabilities

One of UNPAKFUL’s greatest strengths lies in our ability to offer fully customizable options with low minimum order requirement. Whether you need custom sizes, unique designs, or branded elements like logos and colors, we can tailor your packaging to meet your specific needs and perfectly reflect your brand's identity.



In today’s eco-conscious market, our commitment to sustainability is a vital asset. We offer environmentally friendly packaging options that help brands reduce their carbon footprint while still making a strong impression on recipients.


Customer Service

At UNPAKFUL, we pride ourselves on exceptional customer service. We work closely with our clients to understand their needs and deliver solutions that exceed expectations. Our responsiveness and expertise make the customization process smooth and efficient, ensuring that every interaction is as rewarding as the final product.


Competitive Pricing

Despite offering premium custom packaging solutions, UNPAKFUL remains competitively priced. This commitment to value makes us an excellent choice for brands looking to enhance their PR packages without breaking the bank.


Choosing UNPAKFUL means partnering with a leader in custom packaging who understands the importance of presentation in PR efforts. Our expertise, combined with a commitment to quality and customer satisfaction, ensures that your PR packages not only look great but also effectively convey the essence of your brand. Whether you're launching a new product, hosting an event, or looking to build stronger connections, UNPAKFUL’s custom packaging solutions are designed to help you make a memorable impact.

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