patone color printing for tissue paper

What's the difference between PMS, CMYK, RGB and HEX?

Posted by UNPAKFUL on

In the diverse world of design and printing, understanding the color models—CMYK, PANTONE, RGB, and HEX—is fundamental.

These models are integral to creating visually appealing designs that maintain color consistency across different mediums.

Let’s delve into what each of these color models signifies and we will explain the difference between PMS, CMYK, RGB and HEX.


Understanding the Color Models



This is a subtractive color model used in color printing. It stands for Cyan, Magenta, Yellow, and Key (black). The CMYK model mixes these four ink colors to create a wide range of colors. It's predominantly used in print media.




The PANTONE Matching System (PMS) is a universal color matching system that helps in achieving consistency across different printing jobs. It is widely used in branding and manufacturing for specifying precise colors.

*Pantone color book :




Standing for Red, Green, and Blue, RGB is an additive color model used for digital displays and photography. Colors are created by blending these three lights. This model is primarily used for digital designs that are viewed on screens.



HEX codes are a way of specifying colors using hexadecimal values. It's commonly used in web design and digital media. Each HEX code starts with a hash sign (#) followed by six digits or letters. These represent the intensity of red, green, and blue in the color.

 HEX color picker

So, what's the difference between PMS, CMYK, RGB and HEX?


PMS is renowned for its precision in color matching, offering a standardized palette that ensures consistency across different print materials.

CMYK is the backbone of traditional printing, using a mix of four inks to produce a wide spectrum of colors.

In contrast, RGB and HEX cater to the digital realm, with RGB's combination of light to create colors on screens, and HEX providing a shorthand numeric way to represent those RGB colors in web design and development.


Converting Between Color Models


  • RGB to CMYK and Vice Versa: Converting RGB designs to CMYK is crucial for print materials to ensure color accuracy. This conversion can typically be done using graphic design software, which recalibrates the colors to fit the CMYK profile.


  • HEX to RGB: Since HEX is essentially an RGB value in hexadecimal format, converting between these two is straightforward. Many online tools and design software can perform this conversion instantly.


  • PANTONE to CMYK/RGB/HEX: Converting PANTONE colors to other models can be more complex due to its proprietary nature. However, PANTONE provides guides and online conversion tools to match its colors to CMYK, RGB, or HEX values as closely as possible.


Utilizing Color Models at Unpakful


At Unpakful, we specialize in creating custom packaging that perfectly aligns with your brand's aesthetic and functional requirements. Understanding and utilizing the different color models allows us to offer versatile and precise solutions for various packaging needs.


  • For Custom Tissue Paper, Mailer Bag, Food Paper, and Glassine Bag: In our online creator, you can pick the HEX color to design previews of packaging. This method offers an intuitive way for you to visualize the designs. However, for actual printing, we also accept PANTONE color codes. PANTONE colors ensure that the printed packaging matches the intended shade with high fidelity, crucial for brand consistency.custom tissue paper with pantone colorUnpakful's Custom Tissue Paper


  • For Custom Stickers and Cards: Clients are encouraged to upload their completed designs in CMYK. This model is directly aligned with printing processes, ensuring that the colors in the final printed products remain true to the original design. By working in CMYK from the outset, we help avoid color discrepancies between the digital design and the printed output.custom stickerUnpakful's custom stickers



As Unpakful, our deep understanding of color models like CMYK, PANTONE, RGB, and HEX enables us to deliver custom packaging that perfectly aligns with our clients' brand identities.

Whether using HEX codes for online previews or PANTONE for precise color matching in printing, we're committed to ensuring your packaging stands out.

Our mission is to bring your vision to life with packaging that captures the essence of your brand, ensuring every color speaks directly to your customers.

Custom Packaging

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